Bookcover of The Impact of CRM Technology in e-Commerce
Booktitle:

The Impact of CRM Technology in e-Commerce

A Theoretical and Conceptual Analysis

LAP LAMBERT Academic Publishing (2020-06-06 )

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ISBN-13:

978-620-2-66800-2

ISBN-10:
6202668008
EAN:
9786202668002
Book language:
English
Blurb/Shorttext:
Modern-day firms are constantly seeking new ways to forge close relationships with their most valuable customers. Latest developments in technology, networking and database management make this possible by providing managers with both motivation and reliable tools for improving their Customer Relationship Management (CRM) strategies.This book explains the intricacies of implementing CRM. It focuses on the organization’s ability to provide a personalized and satisfactory experience to each customer. Using his vast experience in research and academic writing, the scholar highlights why innovative, visionary and relationship-oriented managers reject the transactional or a product-focused approach where trust and repeated purchases are not an over-riding consideration. This book therefore connects CRM systems implementation with organizational change and their impact on the growth of e-commerce firms.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
http://www.lap-publishing.com/
By (author) :
Irobiko Chimezie Kingsley
Number of pages:
136
Published on:
2020-06-06
Stock:
Available
Category:
Management
Price:
5945.37 руб
Keywords:
impact of CRM Technology, e-commerce, theoretical and conceptual analysis, close relationships with customers, Management, CRM, growth of e-commerce firms

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