Bookcover of Product Placement : Brand Recall and Recognition
Booktitle:

Product Placement : Brand Recall and Recognition

LAP LAMBERT Academic Publishing (2021-11-24 )

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ISBN-13:

978-620-4-72591-8

ISBN-10:
6204725912
EAN:
9786204725918
Book language:
English
Blurb/Shorttext:
This book will provide insights on "Product Placement" one of the popular strategy practiced by the marketers. Products are placed in the entertainment media but how much of it gets noticed and absorbed is more important. This book shall provide readers information on the various perspective of product placement as a medium, to gain attention and induce interest, amongst the viewers of Bollywood movies. Bollywood industry lures people and is one major source of entertainment in India. Thus the provide shall provide an insightful information on product placement as a measure of Brand Recall and Recognition in Bollywood movies.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
http://www.lap-publishing.com/
By (author) :
Sharmishthadevi Deshmukh
Number of pages:
244
Published on:
2021-11-24
Stock:
Available
Category:
Advertisement, marketing
Price:
7841.03 руб
Keywords:
product placement, brand placement, brand recall, BRAND RECOGNITION, entertainment

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