Bookcover of Individual interviews and group meetings
Booktitle:

Individual interviews and group meetings

Practical guide

Our Knowledge Publishing (2022-11-24 )

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ISBN-13:

978-620-5-27522-1

ISBN-10:
6205275228
EAN:
9786205275221
Book language:
English
Blurb/Shorttext:
Individual interviews and focus groups are two of the most common qualitative market research tools used by marketing practitioners and researchers. This guide provides a comprehensive presentation of their methodological processes. The boxes and examples make it easy to understand and master the fundamentals of conducting these tools.Thanks to its innovative approach, this guide will allow students and practitioners to discover these two approaches and to learn how to apply them to the study of various problems related to consumer behavior.
Publishing house:
Our Knowledge Publishing
Website:
https://sciencia-scripts.com
By (author) :
Salima Jazi
Number of pages:
52
Published on:
2022-11-24
Stock:
Available
Category:
Advertisement, marketing
Price:
6174.10 руб
Keywords:
Market Research, qualitative, individual interviews, focus groups, group meetings

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