Bookcover of Cause Marketing
Booktitle:

Cause Marketing

Alphascript Publishing (2010-09-21 )

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ISBN-13:

978-613-0-69122-6

ISBN-10:
613069122X
EAN:
9786130691226
Book language:
English
Blurb/Shorttext:
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a "for profit" business and a non-profit organization for mutual benefit. The term is sometimes used more broadly and generally to refer to any type of marketing effort for social and other charitable causes, including in-house marketing efforts by non-profit organizations. Cause marketing differs from corporate giving (philanthropy) as the latter generally involves a specific donation that is tax deductible, while cause marketing is a marketing relationship generally not based on a donation.
Publishing house:
Alphascript Publishing
Website:
http://www.alphascript-publishing.com/
Edited by:
Frederic P. Miller, Agnes F. Vandome, John McBrewster
Number of pages:
72
Published on:
2010-09-21
Stock:
Available
Category:
Advertisement, marketing
Price:
2758.21 руб
Keywords:
Marketing, Cooperative, Efforts, Profit, Business, Non-Profit, Organization, Mutual, Benefit, Effort

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