Bookcover of Brochureware and Beyond
Booktitle:

Brochureware and Beyond

Case studies of consultant-developed small business web sites

LAP LAMBERT Academic Publishing (2009-05-25 )

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ISBN-13:

978-3-8383-0164-8

ISBN-10:
3838301641
EAN:
9783838301648
Book language:
English
Blurb/Shorttext:
Brochureware and Beyond examines how small business owners work with web development consultants during the process of designing and implementing a web site. Four engagingly written, detailed case studies illuminate how roles and responsibilities are negotiated between business owner and web developer, and analyze the influences shaping the content and functionality of the end-product. The author argues that to get beyond brochureware with their web sites, small business owners and their web development consultants need to think more strategically and work more collaboratively.
Publishing house:
LAP LAMBERT Academic Publishing
Website:
http://www.lap-publishing.com/
By (author) :
Janene Carey
Number of pages:
196
Published on:
2009-05-25
Stock:
Available
Category:
Money, Bank, Stock exchange
Price:
6495.47 руб
Keywords:
small business; e-business; consultants; web site development; strategy; case studies

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